Selling timeshares is no joke. However, the process is the same as that of selling a home if you get serious buyers. Research states that around 9 million US households own a timeshare. If selling your timeshare has been unsuccessful, you need to consider improving your logo since it portrays your image. The message in your logo impacts the decisions of buyers. Herein is insight into the successful sale of timeshares through logo redesign. Read on to discover useful steps that will make your logo catch the attention of the long awaited buyers.
You ought to maintain the simplicity of your logo. You might desire to make a major transformation by including different elements and shades. Typically, that is not a smart move. Most onlookers do not like complex designs. Improving logos is all about attracting onlookers in the simplest way. That comes with multiple benefits. For instance, simple logos are easy to remember. It makes it easy for the audience to understand the message of your brand as soon as they see it without creating confusion. Additionally, it is easy to scale simple logos and they can be used in any sort of media. On the other hand, copying and resizing complex logos is difficult.
Once you choose a simple logo, think of changing the colors. Colors have a great impact on the mood that is evoked by your brand. Choosing the right colors can help strengthen the message that the brand is communicating. For example, black brings forth a message that is formal and powerful. That is an excellent choice for timeshare resale companies. Blue shows competence and dependability. More so, go for red if you want to look charming and green to appear ethical. You can also use multiple shades during the redesigning process. However, make sure that you use not more than two colors or else you will dilute your message and make the audience confused.
Additionally, you should improve the font of the logo. Just like colors, the font matters as it can enhance or spoil the brand message. Thus, make certain that the font complements the overall theme. Avoid coupling ridiculous fonts with professional symbols. Instead, the font and symbol should complement each other. Also, remember that the legibility is a major consideration when it comes to fonts. If the legibility is scanty, your timeshares will not be unloaded. In addition, ensure that all the fonts that you use are complementary. That makes it easy to highlight some words. But, do not forget that simplicity applies here as well and you should combine no more than two fonts.
Start to redesign the logo once you have all your ideas in place. Note that major improvements on the logo are not necessary. Maintain simplicity and choose appropriate colors.